What launching actually costs.

Run your launch math.

Move the sliders to your situation. The left column is what doing it yourself really costs a Texas founder in year one.

What is your time worth per hour? $150 / hr

What you’d bill, or what you’d earn doing document review instead.

$50$500
Hours you’d spend on DIY setup 120 hrs

Website, tool research, intake design, billing setup, trial and error. 100 to 200 hours is typical for a first-time founder.

40300
Monthly software budget $250 / mo
$100$800

Year-one cost of doing it yourself

$21,000

…and it launches when you finish it.


Year-one cost, built and run for you

Discussed on your planning call

How these numbers work. Assumptions are conservative and editable. DIY hours based on typical first-time firm setup including research, configuration, and rework. No revenue projections are included, because we won’t sell you numbers we can’t stand behind.